Sunday, November 14, 2004

What Beer Goes With A Hurricane?

Wal-Mart may have the largest data mining storage farm extant. When they queried their 450 Terabyte database for statistics on sales before Hurricane Charlie to help stock stores for Hurricane Frances, they made some unusual discoveries. It was expected that demand for flashlights and survival supplies would go up. But who knew that "Strawberry Pop-Tarts increase in sales, like seven times their normal sales rate, ahead of a hurricane," Linda Dillman, Wal-Mart's chief information officer said. "And the pre-hurricane top-selling item was beer." FWIW, the Pop-Tarts were probably not bought to be used as incendiaries.


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