Burn 'Em If You've Got 'Em

Within hours of the premier, copies of Star Wars III were circulating in various formats on the net, and being sold on street corners. Techdirt is proposing that, contrary to the opinion of folks like the MPAA, this is actually a good thing for the franchise. The pirate copies will only act as teasers, and the real fans will pay to see the theater version and buy the tchotchkes anyway. Any comments?