Thursday, July 01, 2004

Air Force Bans Sodaphone

The U.S. Air Force's Wright-Patterson A.F.B. has banned Coke's promotional Sodaphone as a threat to national security.

The Sodaphone consists of a GPS unit and a cell phone built into what looks like a standard can of Coke. The package is then mixed in with random 12-, 18-, 20-, or 24-packs. Anyone finding one of these surprises is supposed to press a button on the can, which connects them with the contest hotline. The GPS is then used to locate them, so that a 2005 Chevrolet Equinox can be delivered on the spot. One Sodaphone per 2.5 million ordinary cans.

Wright-Pat has banned the cans. They must be worried that someone will use the technology to figure out where the base is located.


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