Parking In The Penalty Box

Chicago's Ohare Airport has an area out in the middle of the runways where arriving planes are made to park until there is a gate available. It's called "The Penalty Box." A number of airports are now applying a similar approach to drivers who come to pick up new arrivals. At LAX and Seattle's Sea-Tac they have implemented cell phone lots, where drivers park until called. With curbside parking ever more reduced by security concerns, this eliminates the need for cars to "orbit" the terminal while waiting, which in turn cuts down on pollution, fuel use, and accidents. Should it be called the no-penalty box?