The Next New Phing?

According to Aunty-Spam, phishers are purchasing ads on search engines such as Google, putting up fake travel sites offering cheap airline tickets, and then stealing credit card numbers. To add insult to injury, once the credit card data have been entered, an error page is displayed telling the user that the transaction has been unsuccessful, and offering instructions on how to pay for the ticket by postal money order! Is this properly phishing or a form of pharming?