Jeep Climbs New Heights

Well sure it's a publicity stunt. That doesn't mean it isn't a neat picture. Chrysler used the opportunity to hype the new 2005 Jeep Grand Cherokee by having it appear to climb the 30-story building at 2 Penn Plaza, next to Madison Square Garden. Some 500,000 New Yorkers witnessed the stunt as it went up the side of the building on the window-washing tracks. BTW, if you haven't figured it out, a crane was used to get the Jeep up the building.

Although the event was planned well in advance, Chrysler discovered the night before that there was a giant Nissan Pathfinder billboard across the street.